Todd Roeth

My name is Todd Roeth. I am a Creative Director at a digital advertising agency, and a husband, father, brother, photographer, campfire connoisseur, wood-splitter, and occasional bridge builder (and sometimes burner, if it puts off good heat). My personal theme song was sung by Roger Miller. The things on these pages are personal work, commissions, and follies. Most of my time is pushing professional – and likely more productive – plows.


Professional Experience

Creative Director, 2016 – present.
Resource/Ammirati, Columbus, OH USA

Associate Creative Director, 2014 – 2016.
Resource/Ammirati, Columbus, OH USA

Sr. Art Director, 2013 – 2014.
Resource/Ammirati, Columbus, OH USA

Sr. Art Director, 2011 – 2013.
Blue Diesel, Columbus, OH USA

Co-Founder: Gigbot, 2006 – 2010.
Denver, CO USA

Co-Founder: Dayjob Inc., 2004 – 2010.
Denver, CO USA

Assistant Professor of Art, 2006 – 2008.
Marietta College. Marietta, OH USA

Faculty Instructor, 2004 – 2006.
Brooks Institute of Photography. Santa Barbara/Ventura, CA USA

Graphic Designer, 2004.
MTV Networks, Creative Services. New York, NY USA

Instructor, 2003.
Marietta College, School of Art. Marietta, OH USA

Graduate Instructor, 2002-2003.
Ohio University, School of Visual Communications. Athens, OH USA

Graphic Designer, 2000-2002.
Quark Inc., Denver, CO USA

Education

MA: Communications, School of Visual Communications, 2004.
Concentration: Multimedia Design
Ohio University, Athens, OH USA
Advisor: Sam Girton

BA: Visual Communications, School of Visual Communications, 1996-2000.
Concentration: Publication Design/ Informational Graphics
Ohio University, Athens OH USA

Professional Studies & Distinctions

Canon Digital Creators Contest; Tokyo, JP 2003.
Honorary Mention – Web Division.

National Paperbox Association
Annual Excellence Award for Best Protective Package: QuarkCopyDesk SE software carton, 2002.

National Paperbox Association
Annual Gold Award: QuarkCopyDesk SE software carton, 2002.

Society for News Design College Designer Contest
First Place: Illustrated Feature News Page.
Third Place: Informational Graphics, 2000.

KINSA: Kodak International photo contest.
Regional qualifier and finalist, 1998.

Publications & Other Works

Photography & Design/ Partial Client List:
American Institute of Graphic Arts, Nettwerk Records, ATO Records, Sup Pop Records, Bloodshot Records, Suicide Squeeze Records, Ramseur Records, Red Light Management, Lightning Rod Records, National Geographic, NCAA, The Denver Post Underground Music Festival, Monolith Music Festival, St. George Triathlon, Quark Inc., Cincinnati Bell, The American Cancer Society, Highlights For Kids Magazine, Marietta College Magazine, Capitol Equities, Ketchum, Global Specialty Chemical, Offenberger & White, Inc., Eccentron LLC, SingleSource IT, Inoveris, Ohio University School of Dance, SouthEast Ohio Magazine, Lifestyles Magazine.

Photography usage includes
The New York Times, NPR.org, USA Today, rollingstone.com, The Wall Street Journal, Washington Post, Pitchfork.com, Paste Magazine, Strant Magazine, mtv.com, avclub.com, KEPX.org, stereogum.com, relix.com, The Portland Mercury, Time Out Chicago, Seattle PI, Seattle Weekly, Santa Barbara Independent, Denver Post

Setlist: A Solo Photography Exhibit of Music Portraiture 2010.
Visions Gallery, Ventura Beach, CA USA

America 24-7: 2004.
Videographer.

CMYK Student Design Magazine:
Photography, Issues #13, #14.

Aroune-Freigen Publishing. 2003.


If you scrolled past the list above, at least know this.

It’s not a job title I am particular about. The most important thing is the way of thinking and of doing things. This website shows how that approach informs my life outside of “work” – the efforts herein are mostly personal projects or private commissions.

For the day job it’s the same approach, but usually with more people involved. I define my work to my mother like this: People out there have problems. That’s easy to understand. We all have those. I work to understand those troubles and use plain words to explain visual solutions to those clients. When they understand and like those ideas and can share in the vision, I rally my co-workers and we make them better and then we make them happen so that the client’s problems are fewer, their stories better told to their audiences, and their audiences can better connect back with them.

A note about terminology. If we must use labels and titles…

As for the idea of Design, I say this: I believe design is a language and a service that aims to reduce, order, and simplify. Good design says “look at the content and understand it,” not “look at the designer and like them”. But it also has to make me feel something; rational thinking seldom makes for anything worth remembering all by itself. I believe decoration is different from design. Decoration is a craft which is additive and psychologically comforting. Design is not art. Art is at once both self-actualization and self-critique; an inherent paradox. Photography is the purest form of awareness second only to first hand experience. First hand experience is the only way to learn, fail, and truly understand – be it swinging an axe or learning how to design this website. Technology started with fire and will continue to make our lives better whether we want it to or not. I love music and big dogs even when (and because) they bite. At the end of the day, I understand that money, knowledge, and passion are all required for successful business and are all valid and necessary forms of compensation and measure.