Creative Sauce - Todd Roeth

3D Test, ProVisual – A Creative Nutrition Label

What are the constituent ingredients that make up Creativity? Are there different flavors? I have spent my career hanging the term on my job titles and reputation, yet I could not distill it into separate elements. If creativity was a commodity, as disciples of AI proclaim, but in a physical consumer packaged good, how would the nutrition label read? This was the motivating question I asked myself while taking a first pass with provisual.app. Not a portfolio piece, but decent thought exercise that propelled a first pass at 3D rendering tool I’ve never used.

Whatever it would be make with, I think a key ingredient would by my new favorite term:

Apophenia. noun. ap·​o·​phe·​nia ˌa-pə-ˈfē-nē-ə : the tendency to perceive a connection or meaningful pattern between unrelated or random things (such as objects or ideas)