Creative Sauce - Todd Roeth

3D Test, ProVisual – A Creative Nutrition Label

What are the constituent ingredients that make up Creativity? Are there different flavors? I have spent my career hanging the term on my job titles and reputation, yet I could not distill it into separate elements. If creativity was a commodity, as disciples of AI proclaim, but in a physical consumer packaged good, how would […]

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Family photo - Todd Roeth

Family Photo, or to The Dogs

I used to have a strict definition of success, and it was narrow. Put another way, I knew exactly was failure was when I saw it. Now in design, which is really just life according to a intentionally executed plan, and in photography, which is really just an alter-ego for life, and am much less […]

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